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Take full control on experiences with one platform; for festivals, venues, and artists.Museums & Parks
Enhance visitor journeys from ticket to experience; for museums, parks, and zoos.Sports
Drive fan engagement and ticket sales; for tournaments, clubs, and federations.Commerce
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Maximize your impact with personalized conversational marketing campaignsService
Revolutionize your customer service experience with conversational supportPricingAbout UsBlogCustomer StoriesDownloadsEventsThe CM.com StoryAwards & RecognitionsCareersInvestor RelationsPartnersPressSustainabilitySupportDevelopersIntegrations & PluginsTrust CenterDigital NavigatorGlossaryKnowledge CenterPlatform StatusContact SalesSign inContact SalesBack to blogMarketingTom Faasmissing up to 30% of their attribution datathis violates the GDPReCommerce businessesfirst-party cookies‘Thank you’ pageTraceDockfirst-party data collectionprivacyContact UsContact UsMarketingTom FaasNov 25, 2025 •
Messaging
Convert Conversations This Christmas: 5 Use Cases
The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas.
In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.Nov 13, 2025 •
AI
From Casual Consumers to Loyal Fans: How to retain customers after Black Friday
Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But once the rush fades, the real challenge begins: turning one-time shoppers into returning customers. Customer retention is vital for long-term success, and the period after Black Friday is the ideal moment to turn short-term excitement into lasting relationships. In this blog, you’ll learn how to keep customers engaged and coming back long after the rush is over.Nov 06, 2025 •
WhatsApp
Increase Conversion With Promotional Messages on WhatsApp
In an age of mass marketing with constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be an overwhelming experience for consumers around the world. When marketing messages don’t match consumers’ needs and interests, they disconnect. They mute notifications, skip ads, and avoid all forms of marketing until the peak season is over. As an eCommerce marketer, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.Sep 25, 2025 •
RCS
Reach Your Audience With Rich Messages That Convert
The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.Jul 25, 2025 •
AI
The Agentic AI Playbook: Unlock Ideas for Your New Digital Colleagues
In a world where AI agents are becoming the norm, the real challenge isn’t understanding what they can do but imagining how they can work for you. AI Agents are more than just automation tools; they’re customizable digital colleagues, ready to take on roles tailored to your unique business needs. The possibilities are endless, but it’s not always easy to know where to start. It's time to spark your creativity. From streamlining niche processes to handling tasks you didn’t even realize could be automated, AI Agents can integrate seamlessly into your team. Here are some fresh ideas to inspire your next digital colleague.Jun 10, 2025 •
Commerce
Could Your Existing Marketing Budget Drive Better Results on WhatsApp? Absolutely.
There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!Nov 04, 2024 •
Messaging
Multichannel, Omnichannel, Cross-Channel and Single Channel: What’s the Difference?
Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication – because it can truly make or break the customer experience.Feb 01, 2024 •
WhatsApp
Drive Engagement and Convert Your Conversations With WhatsApp Carousel
Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.Jan 17, 2024 •
Marketing
Ads That Click to WhatsApp: What Are They and What Are the Benefits?
Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!Privacy" Policy","required":true}]"
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